Quality Standard Mark
About the Quality Standard Mark
If you want assurance of more consistent eating quality from your beef and lamb, look for the Quality Standard Mark.
From farm to retailer, you can be assured that Quality Standard beef and lamb has been produced, transported and prepared to independently audited Quality Standards which are above the legal requirement at every stage of the process.
Farm Assured
All Quality Standard beef and lamb is traceable back to the assured farm it came from, which is independently inspected and audited to requirements covering best farming practices and animal welfare.
Quality Assured
The consistency of Quality Standard beef and lamb and the excellent eating quality gives you confidence about the meat you are buying. This consistency of eating quality is maintained by ensuring Quality Standard beef and lamb is processed and handled in a specific way. This process is regularly inspected and independently audited to very high standards. The auditing covers all aspects of processing and handling, including hygiene, cutting, storing, chilling, packing and transport to ensure the Quality Standard beef and lamb you purchase has the integrity you require.
Look out for the Mark and be assured, farm assured, quality assured
Be Assured
These high standards provide you with a product that has excellent eating quality, traceability and total product integrity.
Newboulds are proud to qualify as an approved retailer of Quality Standard beef and lamb.
To find out more about the Quality Standard Mark for beef and lamb or to look through the hundreds of fantastic recipe’s available online in our recipe club simply log on to www.simplybeefandlamb.co.uk
Benefits to you the customer
- Independently inspected and audited supply chain
- From assured farms only
- Consistent quality product
- Excellent eating quality
- Tenderness and succulence
- Totally traceable through the supply chain
